Something happened to writing. We were supposed to write more and write better. The tools that were meant to help us got in the way. Today we write less, and we publish less.
Writing started to feel like a chore. It got reduced to ‘content’, something you do when you have to, or for SEO. And then no one reads it. There is no delight and no discovery.
Most writing apps are stepchildren of the word processors we grew up with. They are slow and bloated, with more buttons than anyone needs, and they chase made-up business metrics. They take the joy out of writing.
We want to change this with thinkdeli.
A good writing app is a tool. You don’t think about it while you use it. It almost disappears as you work. When the job is done, you don’t talk about the tool. You talk about what you made: your blog, your essay, your journal. Good tools make room for work you are proud of.
thinkdeli puts your writing first. There are no metrics to boost and no gimmicks. If a feature doesn’t help you write, it goes. The aim is to help you write more and write better, because when you write more, you think more clearly and people understand you better.
Here is what that looks like today. The editor opens instantly and works offline. As you write, your older notes on the same topic show up beside the page, so what you wrote months ago isn’t lost. A small counter keeps you company on the way to 300 words a day. When a note is ready, one click puts it on your own page, where anyone can read it.
Good writing is powerful. Remember the last time you wrote something and felt lighter afterwards? Or read a story that moved you to tears? We want that kind of writing to be possible for everyone.
